As mentioned in an earlier blogpost, social media can and is affecting TV ratings as seen here in Nielsen's report last week.
Nielsen promise more findings on how Twitter in particular is impacting on TV ratings and I'm interested to see the affect on TV news.
Tuesday, 13 December 2011
Wednesday, 27 July 2011
Mobile trends: video streaming up 93%, Skype grows 101%
Watching video on a mobile device has increased massively in the last 6 months according to Allot Communications' Mobile Trend Report
Mobile data use grew by 77% for the first half of the year and YouTube accounts for 22% of this.
The report also found that video streaming grew 93% for that period and is the largest single application taking up bandwidth. Some 39% of mobile bandwidth is consumed by video. File-sharing represents 29% of mobile bandwidth, web browsing takes up 29%.
Given this increase in mobile video consumption, there will be an increasing trend for brands to produce video that works well for the smartphone and tablet generation. Numbers are hard to predict due to the hype generated by the iPad but iSuppli estimate 240 million tablets sold in 2015 compared to 67 million this year.
All this implies creation of exciting, highly searchable, short, creative content that used in conjunction with other video communications can help a brand reach the right people.
Video isn't the fastest growing activity in mobile, however. Voice-over-IP, led by Skype, grew 101% in the first half and Twitter and Facebook use grew by 297% and 166%, respectively. VOIP only takes 4% of mobile bandwidth, according to the report.
Speaking of Facebook and Twitter, a report from nma.co.uk this week suggests teenagers aren't interacting with brands at all on Facebook.
They prefer following celebs, bands, music, etc rather than 'connecting' with brands and being 'informed'.
This is indeed food for thought given the ubiquitous brand campaigns to push their Facebook Fan page and the current obsession of increasing the number of 'Likes'.
All is not lost, however, as the report says teenagers do respond to brands on FB when offered discounts and access to products in advance...
Finally on Twitter, we can now search for video on a separate Twitter site (search.twitter.com) which will be a useful additional monitoring tool when integrating social media to broadcast PR campaigns.
I also found a good explanation of the difference between a PC/laptop and a tablet this week.
A PC/laptop helps you to create content (documents, videos, emails, etc) while a tablet is for consuming content (surfing, streaming, etc). Quite simple and actually, in our household at least, very apt.
Mobile data use grew by 77% for the first half of the year and YouTube accounts for 22% of this.
The report also found that video streaming grew 93% for that period and is the largest single application taking up bandwidth. Some 39% of mobile bandwidth is consumed by video. File-sharing represents 29% of mobile bandwidth, web browsing takes up 29%.
Given this increase in mobile video consumption, there will be an increasing trend for brands to produce video that works well for the smartphone and tablet generation. Numbers are hard to predict due to the hype generated by the iPad but iSuppli estimate 240 million tablets sold in 2015 compared to 67 million this year.
All this implies creation of exciting, highly searchable, short, creative content that used in conjunction with other video communications can help a brand reach the right people.
Video isn't the fastest growing activity in mobile, however. Voice-over-IP, led by Skype, grew 101% in the first half and Twitter and Facebook use grew by 297% and 166%, respectively. VOIP only takes 4% of mobile bandwidth, according to the report.
Speaking of Facebook and Twitter, a report from nma.co.uk this week suggests teenagers aren't interacting with brands at all on Facebook.
They prefer following celebs, bands, music, etc rather than 'connecting' with brands and being 'informed'.
This is indeed food for thought given the ubiquitous brand campaigns to push their Facebook Fan page and the current obsession of increasing the number of 'Likes'.
All is not lost, however, as the report says teenagers do respond to brands on FB when offered discounts and access to products in advance...
Finally on Twitter, we can now search for video on a separate Twitter site (search.twitter.com) which will be a useful additional monitoring tool when integrating social media to broadcast PR campaigns.
I also found a good explanation of the difference between a PC/laptop and a tablet this week.
A PC/laptop helps you to create content (documents, videos, emails, etc) while a tablet is for consuming content (surfing, streaming, etc). Quite simple and actually, in our household at least, very apt.
Friday, 6 May 2011
Social media versus TV
Two contrasting articles have surfaced over the past week or so highlighting social media's relationship with traditional TV.
First we have a survey from expansys.com which found out that amongst 3,000 Brits, Facebook is more popular than TV. A great infographic is here.
Then we have Twitter's own blog post and video which made its way around the web saying that Twitter and TV have a special relationship allowing for much more viewer engagement. The current trend among TV news channels is to promote their own hashtags relating to a particular story, which increases audience engagement, raises their profile on Twitter (#cnntv was trending during the Royal Wedding) and in turn, actual audience share.
It's clear that in pure numbers, TV viewing hours per day is on the decline. However, there is growing evidence to support social media enhancing the TV experience as viewers often tweet or update their status whilst watching the TV. If TV channels and programmes actively promote this engagement it can have a positive effect on audience figures and share.
First we have a survey from expansys.com which found out that amongst 3,000 Brits, Facebook is more popular than TV. A great infographic is here.
Then we have Twitter's own blog post and video which made its way around the web saying that Twitter and TV have a special relationship allowing for much more viewer engagement. The current trend among TV news channels is to promote their own hashtags relating to a particular story, which increases audience engagement, raises their profile on Twitter (#cnntv was trending during the Royal Wedding) and in turn, actual audience share.
It's clear that in pure numbers, TV viewing hours per day is on the decline. However, there is growing evidence to support social media enhancing the TV experience as viewers often tweet or update their status whilst watching the TV. If TV channels and programmes actively promote this engagement it can have a positive effect on audience figures and share.
Friday, 29 April 2011
Satellite space and trucks hard to come by in Royal Wedding week
Chatting to my satellite truck engineer this week on location revealed the amazing amount of work these guys need to do during a global live event taking place in your own back yard.
With no host UK broadcaster, all major networks have hundreds of cameras and trucks dotted along the route from Westminster Abbey to Buckingham Palace (where the international media are housed).
Satellite space and truck providers have had their vehicles booked up for up to two weeks in advance of the wedding day, often just sitting there waiting for something to happen or working on one 'hit' a day.
Royal correspondents the world over have been reporting back live clogging up the satellites whilst the engineers often work double shifts given timezone differences.
Fortunately, to cover the Team Lotus / Caterham cars announcement this week at Duxford, we managed to secure the only satellite truck left in the whole of the UK (because Japanese TV dropped it at the last minute) and via an unfamiliar satellite path managed to distribute our VNR globally.
We also set up live satellite interviews with global business channels and Malaysian TV for Tony Fernandes, Team Principal of Team Lotus (two links below):
http://video.cnbc.com/gallery/?video=1899527945
http://www.bloomberg.com/video/69060178/
In another piece of shameless plugging, below is a link to a selection of international broadcast coverage we generated following the official MINI WRC Team Launch in Oxford earlier this month:
http://www.youtube.com/watch?v=zjDtMnx8BIU
Sent from my BlackBerry® smartphone
With no host UK broadcaster, all major networks have hundreds of cameras and trucks dotted along the route from Westminster Abbey to Buckingham Palace (where the international media are housed).
Satellite space and truck providers have had their vehicles booked up for up to two weeks in advance of the wedding day, often just sitting there waiting for something to happen or working on one 'hit' a day.
Royal correspondents the world over have been reporting back live clogging up the satellites whilst the engineers often work double shifts given timezone differences.
Fortunately, to cover the Team Lotus / Caterham cars announcement this week at Duxford, we managed to secure the only satellite truck left in the whole of the UK (because Japanese TV dropped it at the last minute) and via an unfamiliar satellite path managed to distribute our VNR globally.
We also set up live satellite interviews with global business channels and Malaysian TV for Tony Fernandes, Team Principal of Team Lotus (two links below):
http://video.cnbc.com/gallery/?video=1899527945
http://www.bloomberg.com/video/69060178/
In another piece of shameless plugging, below is a link to a selection of international broadcast coverage we generated following the official MINI WRC Team Launch in Oxford earlier this month:
http://www.youtube.com/watch?v=zjDtMnx8BIU
Sent from my BlackBerry® smartphone
Friday, 21 January 2011
Connected TV: what is it?
Youview's former chief technology officer, Anthony Rose, said this week that in 6 months time all TVs will be connected (to the web).
“There are still technical challenges that need addressing – some browsers are still quite slow, and there isn’t always the right adaptive bit rate,” but it is progressing fast. On the business side there’s a “jockeying for power” among Apple, Sky and Virgin, he said.
Coming from Youview, the joint venture VOD service, it is logical to think connected TV is just about catch-up TV and downloading films and entire series.
But the technology is there for brands to exploit and communicate with audiences whilst watching the TV. A number of start ups in the US are already joining up the social media trend of 'checking in' to watching a TV programme. It's not inconceivable that marketing professionals will use this information to target individuals and promote brands that are related to the programme being watched.
And that promotion should take the form of further links with rich and engaging video content. In PR and communication, this is what a Connected TV is all about: reaching audiences with a powerful combination of interactive video and social media.
“There are still technical challenges that need addressing – some browsers are still quite slow, and there isn’t always the right adaptive bit rate,” but it is progressing fast. On the business side there’s a “jockeying for power” among Apple, Sky and Virgin, he said.
Coming from Youview, the joint venture VOD service, it is logical to think connected TV is just about catch-up TV and downloading films and entire series.
But the technology is there for brands to exploit and communicate with audiences whilst watching the TV. A number of start ups in the US are already joining up the social media trend of 'checking in' to watching a TV programme. It's not inconceivable that marketing professionals will use this information to target individuals and promote brands that are related to the programme being watched.
And that promotion should take the form of further links with rich and engaging video content. In PR and communication, this is what a Connected TV is all about: reaching audiences with a powerful combination of interactive video and social media.
Friday, 22 October 2010
Content will drive social media growth
A report from Digital Consumer this week says that there will be 1.9 billion people using social networks by 2015, compared to 0.9 billion people today.
Key to this growth will be how we interact on the networks: what we say, what we pass on, what we play, what we watch - the more rich, relevant and interesting this experience is, the more people will join in.
Media professionals have been saying this for years and in relation to social media uptake, content really is king. It's up to brands and content owners to produce material that is truly pan-platform and multimedia.
As TVs become more integrated with the web experience, we should start to see brands creating 'spin-off' interactive video content. Imagine watching the athletics on your web-enabled TV then clicking through to a video demo on the latest running shoe with a 'Like' button for your Facebook page. Possibilities are endless.
Key to this growth will be how we interact on the networks: what we say, what we pass on, what we play, what we watch - the more rich, relevant and interesting this experience is, the more people will join in.
Media professionals have been saying this for years and in relation to social media uptake, content really is king. It's up to brands and content owners to produce material that is truly pan-platform and multimedia.
As TVs become more integrated with the web experience, we should start to see brands creating 'spin-off' interactive video content. Imagine watching the athletics on your web-enabled TV then clicking through to a video demo on the latest running shoe with a 'Like' button for your Facebook page. Possibilities are endless.
Friday, 27 August 2010
Broadcast PR Future Watch: 3D TV, Apple/Google TV - where will our clients end up?
According to new research from Deloitte out this week, it won't be on 3D TV as just 2% of consumers plan on buying a 3D television in the next 12 months.
Despite the launches of 3D TVs from major electronic companies like Sony, Panasonic and Samsung and a dedicated 3D channel from Sky in October, UK consumers are being remarkably conservative in predicting their technology spending habits over the next year.
Whilst this may be due to current economic conditions and uncertainty, it's interesting that 3D is taking longer to adopt than HD TV did. Perhaps we just think of it as a cinematic experience and won't be seeing our clients logos, products and spokespeople jumping out of our screens just yet!
The big boys will start jostling for position in the TV market very soon as Google is poised to launch its TV system in the autumn, with Apple TV rumoured to be not too far behind.
Next week will see Apple potentially give us a flavour of its TV project with details of a price cut to set top boxes to compete with Google.
Google has already announced its technology for getting web content on the television which merges applications and web browsing with TV programming via a set top box. All sounds very intriguing as opportunities for clients increase.
Meanwhile, looking at the way we communicate and consume media now, Google (they're taking over aren't they?) have some retro red Google Voice phone boxes popping up, initially in US university campuses and airports.
It's the latest stunt to promote Google's Voice/Gmail integration that will give Skype a good fight in the free internet call market.
As well as accessing the service via Gmail, you can step inside one of these phone boxes and make free international and national calls. How quaint they chose a good old British phone box.
Finally, Youtube is launching a free and on-demand movie service with over 400 titles at www.youtube.com/movies. Films range from horror titles to 'classics' and even Bollywood hits.
Despite the launches of 3D TVs from major electronic companies like Sony, Panasonic and Samsung and a dedicated 3D channel from Sky in October, UK consumers are being remarkably conservative in predicting their technology spending habits over the next year.
Whilst this may be due to current economic conditions and uncertainty, it's interesting that 3D is taking longer to adopt than HD TV did. Perhaps we just think of it as a cinematic experience and won't be seeing our clients logos, products and spokespeople jumping out of our screens just yet!
The big boys will start jostling for position in the TV market very soon as Google is poised to launch its TV system in the autumn, with Apple TV rumoured to be not too far behind.
Next week will see Apple potentially give us a flavour of its TV project with details of a price cut to set top boxes to compete with Google.
Google has already announced its technology for getting web content on the television which merges applications and web browsing with TV programming via a set top box. All sounds very intriguing as opportunities for clients increase.
Meanwhile, looking at the way we communicate and consume media now, Google (they're taking over aren't they?) have some retro red Google Voice phone boxes popping up, initially in US university campuses and airports.
It's the latest stunt to promote Google's Voice/Gmail integration that will give Skype a good fight in the free internet call market.
As well as accessing the service via Gmail, you can step inside one of these phone boxes and make free international and national calls. How quaint they chose a good old British phone box.
Finally, Youtube is launching a free and on-demand movie service with over 400 titles at www.youtube.com/movies. Films range from horror titles to 'classics' and even Bollywood hits.
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